Here’s an example of a card which uses a picture of the business owners location
to enhance the recognition of where his business is located when cards are passed
out. Since this is a busy and familiar intersection in Fort Wayne, the picture of
the owner’s car lot, helps potential clients think to themselves, “Yes, I know exactly
where that is”, and helps to establish an automatic level of comfort with taking
their business to Ultimate Auto Deals location.
To further enhance finding the business location we added a map on the back side
of the car on one set of cards and on another set of cards we added information that
would allow a quote to be provided on the back of the card in the event a customer
wasn’t ready to buy yet but wanted to be able to remember what they had learned about
the pricing for the car that was of interest to them.
